THE TIPPING POINT
Malcom Gladwell’s 2007 thesis illustrates how small, seemingly random connections – the people you know – can turn an idea into an international craze or leave it wilting in a Palo Alto storage unit. Like many agencies, we know how to market to segments and we know how to turn piles of data into actionable information, but the true secrets to a success story are not in what you know how to do, but in who knows you can do it. For almost a decade Republic Promotion Co. has been making ideas happen, helping dreamers achieve and building strong brands into American institutions. It's not just understanding our trade and investing in innovation. It's in building long-lasting relationships with connectors and mavens; by taking on projects that are built to inspire and by instilling inspiration in brands that didn't know they it.
Some of RPC's most challenging successes come from visionary internet startups like Capzles.com and underdog competitors like Bigwords.com. Our proudest moments come from helping great candidates become elected representatives. Our most stunning achievements come from seemingly mundane health services like addiction treatment and relapse prevention. The team at RPC has proven time and time again the importance of a highly motivated and excessively educated staff. We have merged traditional SEO and cutting edge SEM with cyber-warrior campaigns and guerrilla event planning that have brought mavens and tastemakers to the doorsteps of timeless brands. Judge us by the friends we keep. |